Favorite Pizza Chain
In an industry rife with competition, quick-service restaurants are pulling out all the stops to turn patrons into loyal customers.
Diners aren’t just looking for quality food or speedy service, they want both. Chains that are able to adapt to changing consumer demands are better equipped to keep customers walking in the front door.
Market Force Information is out with a new set of restaurant rankings culled from the responses of more than 11,000 people and aggregated into a composite loyalty index that measures satisfaction with the food quality, service, value and restaurant experience, among other things.
The company averaged each chain’s score to determine which had the highest loyalty rating.
Here’s what Market Force found:
Favorite pizza chain
In a crowded field of pizza chains, Marco’s Pizza came out on top. The chain scored 75 percent on the loyalty index, edging out Papa Murphy’s, which held the top spot for three straight years.
Marco’s Pizza received strong ratings in food quality, atmosphere and cleanliness.
Close competitors were Papa Murphy’s with a score of 71 percent and Pizza Ranch, which scored 64 percent.
The lowest ranked pizza chains were Pizza Hut, Little Caesars and CiCi’s pizza.
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