1. Set a “thematic” goal (e.g. for a quarter, for each month, processes, systems, etc). Work it out with your team so everyone has buy-in.
2. Set 4-6 action items in order for the entire team to realize the thematic goal.
3. Set your ongoing objectives (e.g. revenue, team development, operational goals for a quarter, year, etc.)
4. Have a check-in mechanism, such as a weekly scoreboard so everyone knows how well the team is advancing towards the thematic goal.